A British small pet bedding business has invested more than £1m in a new production line, enabling it to treble its capacity for 2021.
Plevin Products, manufacturers of Snowflake pet bedding, is increasing its production capacity of small bales of wood shavings to cope with demand from major supermarkets and pet wholesalers.
Jamie Plevin, managing director of Plevin Products, said a new wood shavings line at its Elkesley site in Nottinghamshire would mean the company was now well-placed to fulfil demand from its customers for the bedding bales, which come in various sizes between 1kg and 7kg.
“Our Snowflake pet bedding range is going from strength to strength,” he said. “At a time when so many industries are struggling, we’re seeing huge growth in the small pet bedding market and we felt it was the right time to invest in our business to ensure we can keep up with that growth and the subsequent demand it creates.”
As well as wood shavings for small animals, the Snowflake range of bedding includes meadow hay and barley straw, complemented with timothy-hay for feed as well softwood based cat litter.
All Snowflake products are processed using the latest manufacturing technology, and a state-of-the-art dust extraction process ensures products provide a healthy environment for pets, minimising the risk of respiratory conditions.
The products are made from premium softwood, which is sourced from sustainable resources in the UK, while the hay and straw that is baled into handy sized packs is grown in the field by farmers local to one of Plevin’s manufacturing sites in Boston, Lincolnshire.
The company offers combination loads of Snowflake products to official Snowflake stockists.
