Fish4Dogs is launching a limited edition promotional puppy pack to help independent retailers develop new customer relationships with owners of new puppies.
The Essential Puppy Pack is available now – timed to meet the autumn/winter increase in puppy ownership.
Each box contains a 1.5kg bag of Fish4Dogs Finest Ocean White Fish small bite -rated 4.9/5 star by 209 independent reviewers – plus free samples and money-off vouchers worth up to £30to the consumer.
All the samples are suitable for puppies and include:
– Two large bite samples – which can be used as rewards in training)
– Superstar training treats – full size 75g
– Sea jerky tiddler sample 15g
– Salmon mousse pouch 100g
– Trout mousse pouch 100g.
The pack has the same recommended retail price as a regular 1.5kg bag but the added extras and money-off vouchers are designed to keep customers coming back for more, prompting them to return to the independent store to redeem the coupons on future purchases.
VOUCHERS
The Puppy Essentials Starter Pack contains two vouchers redeemable only in the store the box was initially purchased. The first voucher gives 25% off the next purchase of Finest puppy food in 6kg or 12kg bags and other provides 15% off a further purchase of the complete food.
Carly Baker, marketing manager for Fish4Dogs trade accounts, said the promotion demonstrated the commitment the premium pet food company had for its independent retailers.
“Our partnership with independent retailers is extremely important to us as a brand. We value the experience and knowledge that independents offer consumers and we’re delighted support this partnership with new initiatives like our Puppy Essentials Starter Pack. We hope that this activity provides another great opportunity to promote the nutritional and health benefits of feeding fish,” she said.
As part of the product launch, Fish4Dogs is rolling out a competition to all retailers that purchase the puppy boxes, to create the best window or in-shop display using the packs. The winning store will receive £250 of Love2shop vouchers to share among store staff.
The Puppy Essentials Starter Pack will be available to view and order from PATS Telford.
