Oxbow has redesigned the packaging for its Simple Rewards Baked Treats range.
New imagery shows fresh ingredients to demonstrate the flavour of the treats and features a window to view the contents without being exposed to too much light.
Previous packaging designs meant consumers found it difficult to determine which flavours were in each bag.
James Hancock, sales and marketing director of Petlife, which distributes Oxbow products in the UK, said: “Our customers are pleased to see a design which is a great help for display purposes and also gives their customers clear indication of the variety of flavours on offer.”
