Tailored pet food subscription service tails.com has launched a new Premium wet food range with hypoallergenic and puppy-friendly recipes.
The new range initially features four recipes, which offer an allergy-friendly alternative to tails.com’s existing classic wet food range, which comprises 15 recipes.
Demand for hypoallergenic products has increased significantly, according to tails.com, which has seen a 75% increase in the volume of customers seeking to ensure their dogs’ blends are hypoallergenic.
The grain-free premium recipes have a high meat content and contain natural prebiotics and fish packed with Omega-3.
HEALTH BENEFITS
Lucy McCarthy-Christofides, head of proposition and range, said: “Each element of our individually tailored feeding plan has a clear and specific role to play in the lives of our customers and their pets. The Premium wet food range is a great addition to our individually tailored dry food, with high meat content and added health benefits for dogs.
“We had been very aware of an important minority of customers who hadn’t been able to take up our Classic wet food range to date due to allergies. These new Premium recipes rectify that and I’m thrilled to be able to deliver hypoallergenic and puppy-ready options to cater to all of our customers’ needs directly to their door.”
The following recipes are now be available to subscribers for 95p each:
> Succulent Poultry Pie with Potatoes & Green Beans
> Simply Irresistible Chicken with Rosemary
> Tender Beef & Poultry with Carrots & Peas
> Simply Delicious Beef with Parsley.
