Close Menu
Pet Business World
  • Trade News
    • Distributors
    • International
    • Legislation
    • Manufacturers
    • Other trades
    • Retailers
  • New Products
    • Birds
    • Cats
    • Dogs
    • Small Animals
  • Features
    • Industry Experts
    • Retailer profiles
  • Aquatics
  • Columnists
    • Newshound
    • Reptile Trade Views
  • People
  • Magazines
    • March 2025
    • February 2025
    • January 2025
    • December 2024
    • November 2024
    • October 2024
  • Classifieds
  • Trade Directory
  • Advertise
  • Email Newsletters
  • Subscribe
Facebook X (Twitter)
  • FREE Email Newsletters
  • About Us
  • Advertise
  • Contact Us
  • Free Magazine Subscriptions
X (Twitter) Facebook
Pet Business World
  • Trade News
    • Distributors
    • International
    • Legislation
    • Manufacturers
    • Other trades
    • Retailers
  • New Products
    • Birds
    • Cats
    • Dogs
    • Small Animals
  • Features
    • Industry Experts
    • Retailer profiles
  • Aquatics
  • Columnists
    • Newshound
    • Reptile Trade Views
  • People
  • Magazines
    1. February 2026
    2. January 2026
    3. December 2025
    4. November 2025
    5. October 2025
    6. September 2025
    7. August 2025
    Featured

    PBW News – February 2026

    By David ReesFebruary 10, 2026
    Recent

    PBW News – February 2026

    February 10, 2026

    PBW News – January 2026

    January 12, 2026

    PBW News – December 2025

    December 9, 2025
  • Classifieds
  • Trade Directory
Pet Business World
Dogs

Air dried training treats from Vale Pet Foods

David ReesBy David ReesFebruary 3, 20232 Mins Read
Facebook Twitter LinkedIn Email
Share
Facebook Twitter LinkedIn Email

Leicestershire-based supplier Vale Pet Foods has expanded its product offering with the launch of a new range of air-dried dog training treats.

Vale Pet Food’s dog training treats come in three varieties. Tasty Training Treats with Duck and Ox Liver contain 44% UK-sourced duck and 16% ox liver, providing a rich source of protein but also other beneficial ingredients such as vitamin A and B3, selenium, riboflavin and iron.

The small treats are easy to break apart so are suitable for dogs of all breeds and sizes.

Calming Turkey Treats with Chamomile and Lavender are comprised of 65% UK-sourced turkey, which is rich in protein and low in fat. Chamomile and lavender essential oils have been infused into the treats to provide calming properties for dogs that are particularly anxious.

The third variety, Super Sausage Treats with Lamb and Rosemary, contain 70% UK-sourced lamb.

The products only use meat sourced from the human food chain and are designed to be highly palatable and are easy to digest. The addition of rosemary essential oils aid digestion, and all the treats contain sweet potato as a source of fibre and vitamins.

Vale Pet Foods was founded by two dog trainers, husband and wife Luke and Mairi Chapman, who also run a small farm in the Northamptonshire countryside. As dog trainers they became very aware of the sensitivities and intolerances to food that many dogs had developed and saw first-hand how diet can impact a dog’s behaviour, appearance and development. The company produces a range of grain-free and gluten-free dry food recipes, raw food recipes and natural treats.

Previous ArticleConsultation launched on veterinary medicines
Next Article Petcover Group expands with new acquisition
David Rees

David Rees is the editor of PBW News. In a 30-year career in trade journalism he has specialised in the retail and wholesale sectors, holding senior positions at a number of leading titles.

Read Similar Stories

Dogs

New treats line to support retired police dogs

March 4, 2026
Dogs

Natural VetCare brand relaunched in UK

March 2, 2026
Cats

Waita Pets launches dental health treats

February 26, 2026
Most Read

New treats line to support retired police dogs

March 4, 2026

Pets to take their place in Italian design showcase

March 4, 2026

Natural VetCare brand relaunched in UK

March 2, 2026
© 2026 Lewis Business Media. All Rights Reserved.
Lewis Business Media, Suite A, Arun House, Office Village, River Way, Uckfield, TN22 1SL

Privacy Policy | Cookie Policy | Terms & Conditions

  • OvertheCounter
  • Pest Magazine

Type above and press Enter to search. Press Esc to cancel.

Pet Business World
Managing Your Privacy

To provide the best digital experience, we use cookies to store and/or access device information. Consenting to our use of cookies allows us to process data such as reading behaviour. Not consenting or withdrawing consent, may adversely affect certain features and functions.

Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
  • Manage options
  • Manage services
  • Manage {vendor_count} vendors
  • Read more about these purposes
Cookie Preferences
  • {title}
  • {title}
  • {title}