Petcover Group has acquired exotic pet insurance specialist Brooks Braithwaite (Sussex) Ltd from ManyPets Ltd.
Brooks Braithwaite (Sussex) Ltd owns ExoticDirect, a leading provider of pet insurance for birds, mammals and reptiles. The company also offers an extensive liability insurance for a range of animal-related businesses, including animal clubs, centres, shows, and displays.
The firm also operates and administers Petplan Sanctuary, Allianz’s offering for pet business insurance for dog walkers, pet sitters, animal boarders and other businesses.
Global pet insurer Petcover, which operates in the UK under the British Pet Insurance brand, also operates in continental Europe, Australia and New Zealand, providing pet, equine, exotic and pet business insurance offerings to clients.
Petcover Group chief executive Andy Pearce said: “It is an exciting time for Petcover as we expand our offering in the UK Pet Insurance sector. Acquiring Brooks Braithwaite (Sussex) Ltd means that we are able to offer the pet lovers of the UK an even bigger selection of insurance products to ensure that their well-loved pets are protected, whether they are at home, with a dog walker, getting a haircut or are on holiday with a boarder.”
Steven Mendel, chief executive and co-founder of ManyPets Group added: “As administrators of Brooks Braithwaite’s brands, we were not in control of the end-to-end product design and experience. Saying farewell to both Exotic Direct and Pet Plan Sanctuary allows us to focus our attention on the ManyPets brand and products.”
