Raw dog food brand ProDog Raw has launched Economy Core, a range of products at a lower retail price for cash-strapped shoppers.
There are four chub packs in the range – beef & chicken, chicken & lamb, chicken & fish, and a three-bird mix. Each 450g product retails at £2.15.
ProDog Raw chief executive Heidi Maskelyne said: “As we love our dogs and see them as members of the family, we inevitably want to give them the very best and ensure they’re as healthy as they can possibly be. For many dog owners, this means investing in both high-quality raw meals and supplements; something we of course advocate for as our leading experts passionately highlight the many benefits of these rich, balanced diets.
“However, such expenditures can be out of reach for some dog owners. For that reason, we were determined to create an affordable alternative; raw meals which also include naturally source supplement blends, eliminating the need for additional purchases.”
