New pet e-commerce retailer www.nooshie.com is aiming to raise awareness of its offering with a digital pet fashion show beamed onto a building in London’s Oxford Street.
The retailer aims to make shopping for pet not only practical but also fun, with a strong focus on trend, and to that end the company is launching what it claims is the world’s first digital pet fashion show on April 7.
The full show will be launched on the retailer’s web platform and all of its social media accounts as well, as being projected onto a building in Oxford Street at 8.30pm.
The show is approximately 2 minutes and 30 seconds long, and features four different breeds of dog and eight different brands.
A short trailer can be viewed here.