Forthglade Natural Pet Food has appointed vet and TV personality Dr James Greenwood as a pet care expert and brand ambassador.
As well as being a practicing vet, Greenwood has made regular TV appearances on shows such as Morning Live, Blue Peter and The Pets Factor during the past 10 years. The new partnership will see him champion Forthglade’s natural meals and treats with content for marketing campaigns and social media activity, highlighting the brand’s natural ingredients and providing advice on pet care.
The first campaign featuring Greenwood kicks off this week with a focus on senior dog care, with the vet sharing advice on age-appropriate diet, exercise and mental stimulation to support the recent launch of Forthglade’s new senior recipes for dogs.
Greenwood: “I’m so pleased to have joined forces with Forthglade as a nutritious diet is at the heart of a dog’s health – you are what you eat, and it’s no different for our dogs. As a dog owner myself I know the importance of feeling confident in knowing you’re doing the very best for your pet, and a wholesome diet needs to be top of the list.”
Forthglade chief executive David Cox added: “We’re delighted to welcome James to the team and look forward to working together as we launch our exciting new ranges of dry foods and treats in the second half of 2023 to our trade partners.
“James’s expert tips and advice on keeping dogs happy and healthy will really support our ongoing mission of nourishing the relationship between pet owners and their four-legged friends.”
Forthglade’s new senior meals include high levels of chondroitin and glucosamine for healthy joints and bones, omega 3 to maintain good cognitive function, plus chicory to help older dogs maintain a healthy digestion. The meals are available in 395g trays with an RRP of£1.90, in cases of singles 18x395g or variety packs of 12.
