Pedigree Wholesale has relaunched its portfolio of Natures Deli and PPI rawhide lines under a new brand, Bingham Farms.
The rawhide lines have been rebranded with a new look and feel, including a new logo and fresh packaging to ensure the products look consistent in-store. Only the branding has changed, so all rawhide lines are made from the same recipes as before, and all lines will keep the same codes, barcodes, pack formats, and pricing under the new branding.
The range features 35 varieties of treats consisting of nine pouches, 24 bulk bags and two display cases, with more than half of the lines already available to order in the new packaging. The remaining Natures Deli and PPI branded rawhide items will transition into the new Bingham Farms packs by the end of July.
The transition means that Pedigree Wholesale’s exclusive Natures Deli brand will become completely rawhide-free, enhancing its credentials as a destination for natural healthy food and treats.
