The Pet Industry Federation (PIF) has created a new associate membership category.
The new category is aimed at businesses that don’t directly make or provide products or services for companion animals but who wish to raise the profile of their brand with pet industry businesses.
The membership package has been designed to allow associate members to attend networking opportunities and gain member-only access to the PIF website and resources.
PIF chief executive Nigel Baker said: “We have developed the Associate Membership package in response to an increasing number of non-pet companies who can see the dynamism and robustness of the pet industry and want to seize opportunities to create meaningful partnerships with pet businesses.
“It will enhance the spectrum of our members and bring greater engagement between existing members and those who wish to be more closely aligned with the UK pet industry.”
