The winners of the PATS Telford 2023 New Product Awards, sponsored by PBW News, have been announced.
Chosen by a team of expert pet retailers on the morning of the show’s opening day (Sunday, October 1), the winning entrants scored highly on a wide range of criteria including product innovation, design, quality, packaging, value for money and sustainability. A record number of nearly 400 new products entered the awards, and were displayed across two dedicated zones within the trade exhibition at the Telford International Centre, Shropshire.
The Awards were presented to the winners by David Rees, editor of PBW News and show organiser Gordon Thomas.
A full list of the winners, together with the judges’ comments, follows below.
PATS Telford 2023
New Product Award Winners (sponsored by PBW News)
Cat Food and Products
BAM! Catnip Display Stand
James & Steel (stand D64)
Judges said: This display stand showcases brilliant toys for cats at a good price. It is packed full of catnip products and is an all-in-one stand that’s easy to display.
Dog Food Products
Naturaw Forage: Free Range Pork (lower carbon)
Naturaw (stand F32)
Judges said: This product has lovely packaging, which draws the eye, and ingredients that don’t disappoint.
Dog Treat Products
Gourmet Advent Calendar
Pet Treats Wholesale (stand K21)
Judges said: This is an innovative product full of festive fun that is also good value for money.
Dog Accessories and Toys
Fill or Freeze Tray
KONG (stand H20)
Judges said: This product is easy to use at a good price, and is a great treat occupier for dogs.
Dog Harnesses, Leads and Dog Wear
Amphibian Classic Collar
Rogz (stand K20)
Judges said: Featuring lovely colours and a soft touch, this is a great value-for-money, practical and waterproof product.
Small Animal and Bird Products
Little One Christmas Tree (Christmas treat toy)
Mealberry GmbH (stand E22)
Judges said: This is a great Christmas gift with appealing packaging, ingredients and design. It’s nice to see small pets included in the festive season.
Pet Care Products
Aloe Vera Gel
Bugalugs (stand B12)
Judges said: Designed to soothe, nourish and moisturise irritated skin, this product comes at a good price, smells nice and has eye-catching packaging.
Grooming Products
Silicone Massage Brush
Fetched Ltd (stand L32)
Judges said: This soft, hygienic and multi-use massage brush is a very simple, useful and affordable product.
