Vital Pet Products has introduced a new look for its first promotional brochure of 2024.
The new layout is intended to give greater clarity and focus to the product offers. In another change, all promotions will now run from the first day to the last day of each month instead of in periods with variable start and end dates.
Group trading director Peter Brame said: “We’ve listened to our customers. Their feedback has been that the products and promotional information wasn’t as clear as it could be. The new look promotional brochure focuses on just the key information about a product, the promotional price that a customer will pay and the POR they can expect to make, now jump off the page.
“Previously, the promotional price published within the brochure was based on just one of the price bands available. This meant that customers were receiving different promotional prices. Now the promotional price that is published will be available to all customers, no matter which price band they are on. Nice and simple!”
Brame added: “There’s even more to come from Vital Pet Products, it’s going to be a very exciting 2024 and we’re looking forward to taking everyone on the journey with us.”
