The Kennel Club and Mars Petcare have joined forces to launch Partners in Petcare, a five-year partnership intended to enhance the experience of pets, pet owners and breeders.
As a result of the new deal, the Kennel Club community will benefit from access to Mars Petcare brands including Royal Canin and James Wellbeloved as well as other veterinary care services, nutrition and wellness products and a recommendation programme for new puppies.
Kennel Club chief executive Mark Beazley said: “We only exist for our community of pets, pet owners and breeders and this partnership will help support their needs and enable us to enhance our offering and drive improved care and benefits for pets.
“We are thrilled to enter this long-term partnership with Mars Petcare to enhance The Kennel Club experience for pet owners.”
Nick Foster, general manager Royal Canin UK and Ireland, added: “We are excited to partner with The Kennel Club and share our knowledge, passion and expertise in pet nutrition that has been forged over 50 years with veterinarians, breeders, and other professionals.
“We believe in giving the right nutrition to the right pet at the right time. We will support Breed Clubs through education, expertise, and, in some cases, a dedicated portfolio. Through this partnership we will jointly reach more pets, pet owners and breeders at critical moments with our innovative products and deliver further on our purpose: A better world for pets.”
The Kennel Club will showcase the new partnership at this week’s Crufts 2024 show.
