Mars Incorporated has announced that Natalia Ball has been appointed as global chief growth officer of pet nutrition, effective April 1.
Ball brings over 20 years of experience as a global business leader to the role, specialising in brand building and innovation. Originally from Venezuela, Ball spent 15 years at Procter & Gamble, where she held a variety of brand and portfolio management roles in its feminine and fabric care divisions. She joined Mars in 2015 as global brand director for Cesar and, in 2018, she led Pet Nutrition Europe’s care & treats business unit before taking the lead for the global care & treats business in 2020. In 2021, Ball joined the Royal Canin global leadership team.
In her new role, she will lead the growth agenda for global brands including Pedigree, Iams, Cesar, Whiskas and Sheba. She said: “I am humbled and excited by the opportunity to continue to serve millions of pets and pet parents, fuelling growth of brands I love and admire alongside amazing talent.”
Ikdeep Singh, global president of Mars Pet Nutrition, added: “Natalia is a great example of talent moving across Mars, bringing diverse perspective to help accelerate our ambition to transform the experience of pet ownership.
“Natalia’s leadership will be critical to growing our beloved brands, accelerating our aim to become a digital first organisation, and bolstering our obsession with pet parents through leading insights and breakthrough innovation.”
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