European online pet platform Zooplus has unveiled a new brand design.
Central to the redesign is a new logo, which uses playful shapes and distinctive “eyes” intended to convey the platform’s appreciation of the uniqueness of pets.
The rebranding also incorporates a comprehensive update to the user interface and user experience across the company’s website, app, and other digital touchpoints that will begin rolling out over the next weeks and months.
Zooplus SE is headquartered in Munich and offers local online shops in 30 European countries.
Chief executive Geoffroy Lefebvre said: “As the number one online platform for pet parents across Europe, we have the ambition to remain at the forefront of innovation, set the industry benchmark for personalised customer experiences, and offer the best choice of pet supplies and services.
“Our new brand design perfectly reflects our vision ‘Celebrating pet love every day’ and is a testament to our unwavering commitment to staying focused on the needs of our customers and their pets.”
Chief marketing officer Jonas Schultheiss added: “Our rebranding represents a profound yet considerate evolution. We have retained what makes us unique while introducing improvements that reflect our growth and future vision.
“This rebranding shows our customers, partners and team members that Zooplus moves with the times while staying true to our core, which is playfully and dynamically captured in our new logo. It’s not just about a new look; it’s about honouring our past and paving the way for an even brighter future.”
