The Pet Industry Federation (PIF) has announced the winners of its 2024 Awards.
The accolades were presented to the winners of 26 categories, encompassing every aspect of the pet trade, last night (Thursday, November 7) at a gala black-tie ceremony at the DoubleTree Hilton, Stoke-on-Trent.
Winners included Wildwood Pets of Stamford, Lincolnshire, which was named Independent Retailer of the Year; London-based Pet Pavilion, which won Pet Retail Chain of the Year, while Wholesaler of the Year went to Su-Bridge Pet Supplies. Awards for manufacturers went to Mackle Petfoods and Proflax, while the Lifetime Achievement Award was presented to David Tracey of wildlife pet food firm Brambles Pet & Wildlife.
The event was supported by Su-Bridge Pet Supplies as platimun sponsor and headline sponsors Cliverton, YuMove, and the Animal People Recruitment Company, along with drinks sponsor Betty Miller and media sponsor PBW News.
PIF chief executive Nigel Baker said: “This year’s PIF Awards showcased exceptional quality and a remarkable number of entries. While only one winner can emerge in each category, being shortlisted is a significant accomplishment for our finalists.
“It’s genuinely inspiring to see the diversity and commitment within our sector, and at PIF, we take great pride in honouring this dedication through the PIF Awards.”
Recipients received their awards from David Bowles, head of public affairs at the RSPCA. A full list of winners is below.
PIF Awards 2024
Winners
Cattery of the Year 2024 – sponsored by Call of Nature
Newgate Kennels and Cattery
Dog Daycare Business of the Year 2024 – sponsored by Collar
Claire’s Comfy Canines
Dog Walking Business of the Year 2024 – sponsored by Collar
Sophie’s Pet Care
Export Business of the Year 2024 – sponsored by Associated Veterinary Services
We.pet Independent Pet Wholesale
Grooming Business of the Year 2024 – sponsored by TUFT
Hurley’s Grooming Salon | Training Academy
Home Boarding Business of the Year 2024 – sponsored by YuMove
The Pug Snug
Independent Retailer of the Year 2024 – sponsored by Vital Pet Trade Specialist
Wildwood Pets
Kennel of the Year 2024 – sponsored by Collar
Millin Brook Luxury Dog Boarding
Lifetime Achievement Award 2024 – sponsored by Impact Exhibitions & Events
David Tracey, Brambles Pet & Wildlife
Marketing Campaign of the Year 2024- sponsored by Nobull Agency
Play9
Manufacturer of the Year 2024 – Over £10m – sponsored by Anthesis
Mackle Petfoods
Manufacturer of the Year 2024 – Under £10m – sponsored by Anthesis
Proflax
New Business of the Year 2024 – sponsored by Millin Brook Luxury Dog Boarding
The Muzzle Movement
New Product Award 2024 – Accessories – sponsored by Su-Bridge Pet Supplies
Trinkety Paws- Waterproof Biothane® Handsfree Dog Training Lead
New Product Award 2024 – Food – sponsored by Su-Bridge Pet Supplies
James & Ella – Kibble + Raw Dog and Puppy Food
New Product Award 2024 – Health & Hygiene – sponsored by Su-Bridge Pet Supplies
Dorwest – BrainCopa® Tablets
New Product Award 2024 – Treats – sponsored by Su-Bridge Pet Supplies
Doggy Doggy Yum Yum – Frozen Treat for Dogs
Online Business of the Year 2024 – sponsored by Animal People Recruitment Company
Tug-E-Nuff
Pet Retail Chain of the Year 2024 – sponsored by Naturo Pet Foods
Pet Pavilion
Pet Services Business of the Year 2024 – sponsored by Cliverton
Yorkshire Pooches Therapies
Pet Tech Award 2024 – sponsored by LoyalZoo
Wearezumi Limited
Supplier of the Year 2024 -sponsored by Johnson’s Veterinary Products
Pet Trade Innovations
Sustainability Award 2024 – sponsored by Citation
Doglyness International GmbH
Wholesaler of the Year 2024 – sponsored by PBW News
Su-Bridge Pet Supplies
Innovation Award 2024 (awarded at the Business of Pets Conference, June 2024)
Don’t Bug Me – The Holistic Hound™
Garden Centre Pet Department of the Year 2024
Notcutts Garden Centres