Pedigree Wholesale has introduced four new dog toys from JW, designed to promote healthy chewing, dental care, and interactive play.
The JW Gnawberry Chew-ee (RRP £8.99) is a blueberry-shaped treat-dispensing toy that doubles as a dental cleaning tool. Its scrubber knobs help clean teeth while treats are tucked inside, dispensing as the dog chews. The toy also features an unpredictable rolling and teetering motion to enhance engagement.
Secondly, The JW Fits ALL Treat Ball (RRP £12.99) is a dynamic toy that holds various treats—sticks, biscuits, kibble—and promotes dental health with its textured surface. Treats can be tucked behind the ropes and, as the dog works to retrieve the treats, the textured surface scrubs their teeth and gums, promoting dental health.
The third and fourth new lines are the JW Puppy Connects Soft-ee and Soft-ee Set (RRP £10.99 and £17.99).
The JW Puppy Connects Soft-ee is a customisable 3-in-1 teething toy that offers a combination of textures and activities and features a rubber teething ring, a fabric teething ring, and a squeaky fabric pouch. The Soft-ee Set includes the original toy plus two extra interchangeable chew toys, with the variety of chewing surfaces designed to provide customisation options to promote sensory play and healthy chewing habits.
JW is part of the Petmate family, which also includes dog toy brand Chuckit! Products from JW are available to the UK pet trade exclusively through Pedigree Wholesale.
