Tina Byrne has joined The Nutriment Company as head of UK trade sales.
Byrne has more than 40 years’ experience in the pet trade, including spells at Natures Menu and Nestle Purina. In her new role, she will be covering the company’s raw, pet food and treat ranges.
UK managing director Peter Roy said: “We’re committed to the UK Pet Specialist market, and I’ve been looking to expand the team since I arrived.
“I’ve worked with Tina in a previous raw food manufacturer, and I’m delighted she has chosen to join the team here, some of which she will have worked with previously. We will look to further expand the team to give the pet specialist stores experienced points of contact who understand the pet market across food and treats.”