Exotic animal nutrition business Vetark has revealed new branding.
The updated look follows the release of Vetark’s new logo last year. The changes to the packaging include new images, concise product information and new labels. The new packaging is accompanied by a website.
The company says improvements to its product and brand image are part of an overarching aim to be ‘the go-to household name for consumers looking for nutritional supplements for pets’.
“The updated appearance is a positive step towards bringing Vetark in line with competitors both in the UK and abroad,” a spokesman said. “The new design reflects the knowledge and experience we have in the exotic and companion animal field.”
As well as the new design, new foil packaging is being rolled out for some product ranges. This comes with advantages such as improved product shelf-life, improvements in shipping and maintaining maximum product freshness during transport.
The new packaging is already used on Nutrobal, Fluke-Solve and Pro-C Probiotic’s products and is soon to be rolled out across more Vetark ranges.
The company was launched in Winchester, Hampshire in 1988 and offers a range of vitamins and supplements for exotic animals and house pets. It has grown to supply more than 20 countries worldwide and the vet-recommended products are used by universities, scientists, and zoos, as well as pet owners.
