Different Dog has revealed plans for its stand at Crufts.
The Shropshire-based dog food company, which recently appeared on the BBC World News programme The Inside Track, will be exhibiting its range of hand-cooked recipes for dogs.
There will be cooking demonstrations from the company’s chefs, who will be showing dog owners how to make nutritionally balanced meals from fresh British ingredients.
On the first day of the show, Alice Lees, events manager at Scott Farms International – one of the country’s largest importers of sweet potatoes – will be on hand with Different Dog’s pet nutritionist to talk about the nutritional values that the root vegetable has for dogs. Human treats made from sweet potatoes will also be available.
Crufts will be held at the NEC, Birmingham from March 5-8.