International trade show Interzoo has unveiled a new brand image for its next show in 2026.
The new brand image features fresh colours, pet motifs and a modified logo, designed to represent the many different pet product segments for the event while enhancing digital accessibility for all target groups.
The new design will be implemented gradually in all Interzoo communication channels from March this year, including the website, social media accounts and printed material.
Dr Rowena Arzt, director exhibitions at event organiser WZF said: “The colour green has long been associated with Interzoo. Thanks to the variation of different shades of green in the new key visual combined with the simplified logo, we are making a strong impact with our visual language.
“With the pet silhouettes, we are also acknowledging the numerous product segments on display at our world-leading fair, given that pet products are at the very heart of Interzoo.”
The 39th edition of Interzoo will take place in Nuremburg, Germany, on May 12-15, 2026.
