BETA International has celebrated the New Year with the news that bit and bitting specialist Neue Schule has signed to continue as main sponsor in 2021 and 2022.
The company, which first took up the sponsorship mantle seven years ago, has been a positive force in flying the flag for the leading equestrian country and pet trade show, which takes place again this month.
The 2020 show runs at the NEC, Birmingham, UK, from January 19-21.
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