Albert E James & Son has rolled out new pack designs for its Countrywide indoor bird and aviary range.
The updated designs are designed to be more eye-catching than their predecessors and the range also includes new small and medium bags of indoor bird and aviary mixes and straights to complement the brand’s established range of 15-20kg bags.
The new small and medium bag aviary mixes include many of the range’s most popular product lines including Best Budgie Mix (1.7kg), Special Budgie Mix (1.7kg), Premium Canary & Yellow Biscuit Mix (1.7kg), Foreign Finch Mix (1.7kg), Parakeet & Cockatiel Mix (1.7kg), Parrot Mix (2.5kg) and Super Deluxe Parrot with Fruit Mix (2.5kg).
The new designs and smaller bags were showcased at last year’s PATS show in Telford and Garden Centre Expo at Excel London.
Managing director Joe Mogg said: “It’s been fantastic to receive so much positive feedback from buyers and the industry. The new eye-catching pack designs create a stronger brand entity and emphasise the premium nature of the product with its high quality, carefully selected and dust-free ingredients.
“The engaging and impactful designs, with prominent product features and benefits, offer something fresh with real shelf appeal. With the new small packs and a choice of over 30 large 15-20kg bags, there’s now and even greater range of options for customers to select and merchandise to make a great in store display.”
