A TV campaign for Westland Horticulture’s wild bird food brand Peckish is now on the air.
The multi-platform ‘Colour In Your Garden’ campaign, backed by a £1.5m investment, began on Christmas Day and is expected to reach 25 million consumers running into Spring 2024. The campaign, devised by agency Red Brick Road, includes TV, video on demand, social media activations, press, and in-store activity.
The adverts are designed to celebrate the public’s love of nature, using the vivid colours of wild birds bring to contrast with grey winter months, and uses live action footage alongside hyper-real CGI special effects.
The star product is the Peckish Complete Seed Mix – a blend of 12 seeds enriched with Calvita pellets to provide essential nutrients that attract a wide variety of garden birds.
