Pedigree Wholesale has reformulated its Walter Harrison’s indoor bird seed mixes and relaunched the product offer under the Marriage’s brand.
The Walter Harrison’s team has worked with Marriage’s in-house nutritionist to create a “best-in-class” indoor bird offering. The mixes cater to a variety of pet birds including parrots, cockatiels, parakeets, lovebirds, budgies, canaries and finches. The mixes are available in various pack sizes, ranging from 1kg to 20kg, and a number of straight ingredients are also available.
Brand owner WHM Pet Group has also devised new packaging for the entire range. Marriage’s indoor bird range is now available through Pedigree Wholesale and is exclusively available to the specialist pet trade.
In-store literature is available to support the launch, and introductory deals are available to new stockists. Current stockists can enter the old product code into the wholesaler’s website to reveal the code of the equivalent new item.
