Natures Menu has rebranded its cat range to create Natures Menu Especially for Cats.
The new range, which was unveiled at PATS Telford for launch in stores in October, will offer the same complete food – but with a number of improvements.
The branding will move to having its own distinctive assets with a new logo and revamped packaging for the products. The contemporary look and feel of the packaging aims to clearly communicate the ‘simple, natural ingredients’ to owners while offering visual impact on shop shelves.
A Chicken & Turkey with Salmon variant for kittens (85g for 99p RRP) has been added to range, which will also include the original five wet SKUS, two multipacks and three treat SKUs.
RECYCLABLE
As part of the brand’s sustainability drive, which aims for all Natures Menu products to be in recyclable packaging by 2024, the full range will also be moving from pouches to recyclable cans to help cat owners dispose of its packaging responsibly.
Natures Menu Especially for Cats will still be free from artificial colours, flavours and preservatives and will still feature essential vitamins and minerals.
James Langan, managing director, said: “The launch of the Natures Menu Especially for Cats range strengthens our offering of pet food made from real ingredients, real flavour and real goodness.
“The improved packaging now focuses on simplicity, transparency and the quality and taste of the product, as well as also taking enabling us to take steps forward in our sustainability strategy with new recyclable packaging formats.”
