Inspired Pet Nutrition (IPN) has launched Advanced Science Diet under the Harringtons brand, designed to offer advanced tailored nutrition for dogs at an accessible and affordable price.
Harringtons Advanced Science Diet is available in three recipes tailored to specific breed sizes (small breed, medium breed and large breed) in a chicken and gravy flavour with an RRP of £7.50 for a 2kg bag.
The brand has been created in partnership with Peter Wright from Yorkshire Vet. It is designed to provide balanced nutrition with specific recipes tailored for different breed sizes that are naturally enhanced with Vitaguard, a proprietary mix of pre- and pro-biotics, vitamins and minerals.
Recipes contain omega 3 and 6 oils, derived from salmon oil and chicken fat, and the medium and large breed recipes include glucosamine and chondroitin to aid mobility by supporting cartilage development. Advanced Science Diet also contains the probiotic bacillus subtilis C-3102 to aid digestion.
IPN pet nutritionist Sarah McNamara said: “We know people care greatly for their pets in UK and want to make sure they are providing them with the best possible diet, and doing so shouldn’t have to cost a fortune.
“With the cost of living on the rise, we wanted to ensure that providing your pets with the best nutrition wasn’t going to be something damaging to households across the UK.”