Beaphar has launched a new collar designed to protect dogs from fleas, ticks and sandflies.
Beaphar Canishield aims to provide dogs with up to six months’ protection by slowly releasing an insecticide (deltamethrin) to kill the parasites.
The brand has also unveiled a promotional video – The Talk, presented in the style of a parent/child conversation on sex and protection – to raise awareness of the diseases carried by common parasites.
Beaphar’s UK business manager, Sue Huggett, said: “The Talk is a familiar concept that everyone can relate to. For many, it will also have been a little awkward, just as it can be awkward for pet owners to seek help with their pets’ parasites…
“By referencing something relatable, we’re not only creating an emotional link between us and the consumer, but informing them that actually, there’s a very easy way to protect their dogs.”
