Mars Petcare has expanded the Pedigree Ranchos treats range with two new products designed to be long-lasting to keep dogs entertained and occupied for longer.
Pedigree Ranchos Lastin’ Layers are made from a combination of safe rawhide for a crunchy outer, with chicken & carrot or beef flavour inners, while Pedigree Ranchos Reward Centres are long-lasting chews filled with natural chicken created in layers and available in both mini and maxi sizes.
Both products carry a safe texture endorsement from the European Veterinary Dental Society (EVDS), indicating a chew safe for dogs’ teeth.
Angela Cameron, European brand director for Pedigree, said: “Research has shown 69% of dog care and treats market growth came from the rise in meaty and raw treats in 2021 (Nielsen IQ).
“We’re very proud that Pedigree Ranchos Lastin’ layers and Reward Centres will be the next products in the Mars Petcare portfolio to carry the EVDS endorsement, expanding the market of safe textured chews. Strengthening Pedigree’s already beloved Ranchos range, these treats offer something different for pets. Boasting multiple flavours and sizes, we hope the launch will help encourage pet parents to learn more about how best to look after their pets’ dental health’ via the treats they choose.”
Lastin’ Layers are available in 40g packs and Reward Centres in 80g packs, with an RRP of £2.
