Frozen raw food brand Natures Menu has unveiled new pack designs, intended to make it easier and more convenient for pet owners to understand the ingredients and serve the products.
The new branding is designed to appeal more strongly to the changing customer base that raw feeding now appeals to, with the market research highlighting demand from those who identified as health-concerned, younger, urban-dwelling, and first-time pet owners. The packs also feature smoother and more youthful graphics to resonate with the nation’s newest generation of pet owners.
Ester Costa, European marketing director at Natures Menu, said: “We’re pet people, always have been, this is why for the last 40 years we’ve been on the mission to bring natural, nutritious, and unprocessed feeding to the dogs in the UK.
“We believe that the brand changes will help us make worry-free natural feeding ever more convenient and easier for pet parents across the board.”
The new packs were first launched at the Crufts show in early March, and were on display at the PATS Sandown trade show earlier this week.
