BeWow Healthcare and distributor Donald Cooke Ltd have joined forces to launch premium dental product, No More Plaque.
The new line is made from Norwegian seaweed, ascophyllum nodosum, and is crafted as a sustainable and natural dental supplement to sprinkle on food.
No More Plaque is supplied in 60g resealable pouches containing a free scoop. The RRP is £12.99, with a trade price of £4.50.
Paul Lilwall, commercial manager of BeWow Healthcare, said: “As a new brand we partnered with Donald Cooke Ltd to help us get product out to retailers across the country as part of the small portfolio of brands they work with rather than it being lost within a traditional wholesaler.
“I am really excited to get back in touch with my old customers so we can get No More Plaque into the Pet Trade”.
Simon Lewis-Dale, head of business development for Donald Cooke, added: “When Paul rang about the product, we felt it was a really simple decision to make as it complements our Natural Treat range and sits perfectly alongside our other exclusive brands Tick Twister and Boil & Broth.
“I worked with Paul previously and his energy and enthusiasm for this product made it an easy decision.”
The product is available exclusively through Donald Cooke.
