Paleo Ridge has launched a new affordable raw dog food range under the banner of Paleo Ridge Essentials.
Specially formulated to provide dogs with all the benefits of raw feeding while offering the best possible value to owners, Paleo Ridge Essentials is intended to boost shopper access to raw feeding and encourage pet owners to make the switch.
The new Essentials range, available at £2.19 per 500g pack, joins the existing Paleo Ridge ranges, Paleo Plus and Classic. The product composition and packaging for the Essentials range have been adapted to make the products easier to manufacture, enabling a more accessible price point. Sourced predominantly in the UK, the Essentials range is hypoallergenic and high in protein, without compromising on the company’s welfare and ethical sourcing standards.
A special introductory Black Friday offer is available for trade customers. The offer, which provides a 20% discount to end-customers, is available through November and is intended to accelerate the distribution of the new range, as well as encouraging customers to shop at their local pet store.
Will Green, director of sales and marketing at Paleo Ridge, said: “Raw feeding is growing in popularity as the health benefits become more widely known. At Paleo Ridge, we are committed to making raw feeding more accessible to a wider range of people, while providing reassurance as a trusted, market-leading brand.
“Our Essentials range is a key part of our strategy to achieve this, delivering nutritious products with the highest welfare and environmental standards at an affordable price.”
