Raw dog food producer Paleo Ridge is offering its trade partners a 5% discount on its entire product range.
Retailers who opt in for the Black Friday promotion will receive a range of point of sales goods for their stores, plus artwork to use on social media.
The Paleo Ridge trade promotion is now open until Black Friday on November 26.
With a nine-day head start on the majority of Black Friday sales, and no limit on the number of orders placed during this period, retailers will be in a great position to promote the offer and drive sales.
Gill Synnuck, trade account manager at Paleo Ridge, said: “We are absolutely delighted to be offering our trade partners a Black Friday discount for the first time.
“Supporting retailers is extremely important to us and we hope that by working together, we can increase sales for our trade partners.
“The partnership will also be valuable in helping to attract new Paleo Ridge customers with a tempting discount and the great visibility in stores.”
The deal will see trade partners offer a further 5% discount, creating a 10% discount overall for customers.