Vale Pet Foods has launched new-look packaging for its raw food range.
The new packaging features recyclable plastic 1 kg tubs with coloured cardboard sleeves. Recipes include Purely Chicken, Purely Beef and Purely Duck for those dogs that prefer a single protein source; complete recipes Duck and Beef, Duck and Tripe, Turkey and Beef, Beef, Tripe and Turkey, and Beef, Tripe and Chicken; and 50/50 recipes Chicken and Lamb, Beef and Tripe and Beef and Green Tripe. All products use only meat sourced from the human food chain.
Vale Pet Foods was founded by two dog trainers, husband and wife Luke and Mairi Chapman, who also run a busy farm in the Northamptonshire countryside. As dog trainers, they became very aware of the sensitivities and intolerances to food that many dogs had developed.
The new packs will be unveiled at the Crufts show, taking place at the NEC Birmingham from March 9-12.
