The Collar Company has launched a new glowing dog toy under the Waudog brand.
The new funball is made from durable and non-toxic thermoplastic rubber and is charged by placing it in natural or artificial light for around 30 minutes. Once charged, it continues to glow and is visible in the dark for an hour.
Also suitable for outdoor play, the ball measures 7cm in diameter and contains a hole for dog treats.
The toy is designed to help owners strengthen the human to animal bond and establish mutual trust with their pet.