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    PBW News – February 2026

    By David ReesFebruary 10, 2026
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Cats

WufWuf extends offer to B2B customers

David ReesBy David ReesOctober 3, 20221 Min Read
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Pet toy and treat subscription service WufWuf is extending its reach to trade customers through a B2B sales platform.

Founded in London, WufWuf was created with the mission of keeping dogs stimulated and happy through a subscription service of monthly boxes. The service has since been expanded to include MyMeow subscription boxes for cats as well as WufWuf Monthly Joy Boxes for dogs.

The company now claims 15,000 subscribers in total, from the UK and the EU, with a proportion of revenue going to partner charities helping animals in need.

WufWuf treats are produced in Yorkshire, with all toys designed in the UK and produced in Europe.

The Wufwuf B2B portal is at www.wufwufb2b.com

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David Rees

David Rees is the editor of PBW News. In a 30-year career in trade journalism he has specialised in the retail and wholesale sectors, holding senior positions at a number of leading titles.

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