Burgess Pet Care has relaunched its small animal food range Burgess Excel with new, recyclable packaging following feedback from customers.
Packs have been given a new look with bold colours and lifestyle photography depicting healthy, happy small animals, designed to appeal and connect with both consumers and retailers.
Key information about the Burgess Excel products has been expanded and presented in a clearer format, making it easier for owners to understand the benefits and make informed choices for their small animals. In addition, the company’s commitment to animal welfare and correct nutrition is reinforced by a ‘call out’ on rabbit and guinea pig packs saying: ‘Don’t forget the hay for dental health’.
Burgess Pet Care marketing manager Nicole Fallon said: “We are thrilled to see the new Burgess Excel packaging arriving on shelves, which has been rated favourably by current and prospective customers.
“This significant investment reflects our commitment to supporting retailers and acting upon customer feedback. We are confident that the engaging, vibrant and premium packaging will appeal to consumers, while staying true to Burgess’ core values. We have added our muesli-free company logo onto all new Excel packaging to help spread awareness about selective feeding in some small animals.”
The Burgess Excel range includes feeding hay, snacks and other food for chinchillas, ferrets, rats, hamsters, gerbils and guinea pigs.
