Manufacturer Johnston & Jeff has expanded its wildlife feeding product range with a number of new lines, including its first Hedgehog mix.
The mix is supplied in a 1.2kg, plastic-free bag and the new pack format is also available for the company’s Chipmunk & Squirrel mix. At the same time, Johnston & Jeff’s Duck, Swan & Goose mix is now supplied in a 1.5kg bag in a move designed to make all three mixes more portable for purchasers, making it easier for them to feed wildlife in public places such as parks.
The company has also introduced the Grasmere Squirrel Feeder and Langley Owl Box.
Marketing and media manager Maddy Johnston said: “Johnston & Jeff is well known for supplying high-quality bird food for both wild and kept birds, but as people become more aware of the plight our wildlife is facing and the ongoing loss of biodiversity in the UK, we want to help them help all wildlife.
“As a result, we’re evolving our product ranges to encompass more feeds and wooden products aimed at the animals in your garden such as hedgehogs, rabbits, ducks and squirrels.
“The hedgehog feed is a first for us and will hopefully go some way to stemming the loss of these wonderful little garden visitors. Hedgehogs have seen declines of between 30% and 75% across different areas of the UK since 2000 and without some form of intervention, this trend is likely to continue.
“Essentially, we want to support people in helping all wildlife and in making a difference, and we’re gradually evolving our product range to reflect this.”
