Brambles Pet and Wildlife are hailing their recently-launched Semi-Moist Hedgehog Food as a huge hit.
Sales director David Tracey said: “We’re getting excellent feedback from wildlife rescues about this new product and many customers keep running out of stock.
“We had a trade stand at the recent Vale Wildlife Open Day, where we give all our proceeds back to the rescue, and sold out of this product in the first couple of hours!
“We expect this to be a very big seller and urge retailers to stock up on this and all our other hedgehog foods during the peak season.”
With an RRP of £5.79 for a 850g, the company claims it is better value for money than other brands on the market.