Henry Bell Wild Bird Care has appointed Mike Mills to its national network of sales agents.
Mills will represent the brand across Kent and East and West Sussex, with sole responsibility for garden centre and country store customers in the region. For the last four years, Mills was a sales agent for Wilson Agencies but has extensive experience of garden centres and began working in them straight after leaving school.
He said: “I started as a weekend till operator and then progressed to deputy manager positions before crossing over to the other side as a merchandiser and sales representative for Apta, a leading trade supplier of garden pottery.
“There’s a definite family feel at Henry Bell and everyone seems so supportive. Customers have really bought into the brand, as they like the quality of Henry Bell products and their sleek, professional packaging, which looks fantastic on store shelves.”
National Sales Manager Andrew Mellowe added: “We are delighted to welcome Mike aboard. He is a tremendous asset to the company, bringing a fresh pair of eyes, a broad knowledge base and a huge amount of enthusiasm.”