Lintbells, owner of veterinary joint supplement brand YuMOVE, has announced that chief commercial officer Fiona Hope has become chief executive officer with effect from the beginning of February.
Hope is an experienced commercial leader, and has been chief commercial officer at Lintbells for the last three and a half years. Prior to Lintbells she held several senior positions at brands including Coca-Cola, Greene King, Whirlpool and a five-year tenure at SodaStream as managing director.
Her focus will be to continue the growth of Lintbells’ brands across key markets, including the UK and the US.
Lintbells co-founder and former CEO Dr John Howie has stepped aside to take up an innovation role focused on the company’s pipeline of new products, as well as longer term sustainability goals. Howie has steered the business since the company’s inception in 2006.