(Clockwise from top left) Heather McManus, Helen Goddard, Peter Sutcliffe and Zoe Fleming
Vital Pet Group has appointed several senior managers, including Heather McManus who takes on the post as sales and marketing director.
Joining Heather in Vital’s senior management team is Helen Goddard, senior buyer, while Zoe Fleming is head of customer experience and Peter Sutcliffe is the new operations director.
Heather’s appointment signals a revitalised marketing strategy including the promotion of Francesca La Rosa to the position of product marketing manager.
Fran will be the point of contact for new suppliers and existing suppliers launching new ranges and products, providing multichannel support. It means that suppliers will now have assistance with every aspect of their launch, benefiting from merchandising support and bespoke solutions, brand advocacy through the field sales team and digital and print communications.
Heather said she’s been impressed by the energy around the Vital business. “I did my homework before joining and couldn’t help but be impressed by the drive and ambition that’s gone into propelling this business forward.
“The pet trade has huge potential and Vital really acknowledges its place at the centre of the supply chain and is looking to add the value that everyone needs, throughout the channel.
It’s something I decided I wanted to be part of and I’m looking forward to making a difference.”
Heather is developing her strategy for 2020.
