Albert E James & Son, owner of the Countrywide brand of bird feed mixes, has appointed a new head of sales.
Mark Wassell has worked in the industry for 40 years including sales management roles in the bird food sector for both Cranswick Pet Foods (Bucktons) and more recently with Bartholomews (Agri Foods).
Managing director Joe Mogg said: “We are really excited to have Mark on board. He has a huge amount of experience and will a pivotal role in shaping our sales strategies, driving revenue growth, and fostering lasting customer relationships.”
Albert E James & Son has recently invested over £400,000 in new plant and introduced new pack designs for designs for its wild bird, aviary and pigeon ranges.