Premium pet food Carnilove is being advertised in cinemas throughout the UK this November as part of a major brand awareness campaign by Vafo and BSB Products.
Featuring a new brand strapline – ‘Instinct Calls For Meat’ – the short film features a Czechoslovakian wolfdog and his owners on a fishing trip. The dog is seen racing through forest and grassland before enjoying a bowl of Carnilove TrueFresh with his human companions beside a campfire. The footage focuses on the quality of Carnilove TrueFresh, which includes only fresh meat.
The campaign will run on 75 screens in 13 cinemas throughout November in Curzon, Everyman and Showcase cinemas in central, southern and northern England, plus Edinburgh and Glasgow in Scotland. The cinema screening is timed to coincide with major new movie releases including Blitz, Gladiator II, Heretic, Paddington in Peru and Red One.
The ads will also be seen on Facebook, Instagram and YouTube platforms.
Carnilove is made by Vafo, and Carnilove dog and cat food and treats are exclusively imported and distributed by BSB Products in the UK.
Colin Rodger, director at BSB Products, said: “More dog and cat lovers are discovering the value of choosing to feed a high-quality diet. As a consequence, Carnilove is growing from strength to strength in the UK.
“This campaign is designed to stimulate demand further still through increased brand awareness on big and small screens nationwide.”
