Pet products distributor Vital is holding the prices of 12 ‘must stock’ products as part of a strategic initiative to give pet shop owners confidence in purchasing.
The ‘Everyday Essentials’ products include food and treats for dogs and wild birds as well as rabbit nuggets, cat food and litter, featuring brands such as KennelBoy, Hollings, Breeder Celect and Burgess Excel. The wholesaler is seeking to ensure that retail customers can offer these essentials to pet owners at prices that are more affordable than ever before.
Peter Brame, group trading director at Vital Pet Products, said: “At Vital Pet Products, we understand the importance of strong partnerships with our retailers. Our aim is to address past concerns and re-establish trust through our commitment to deliver on our three key areas of focus – competitive pricing, excellent availability and improved communication.
“These 12 everyday essential products are just the beginning of our commitment to support our valued retail partners.”
