Vital Pet Group has launched a new Everyday Low Price (EDLP) initiative, reducing the prices on over 280 best-selling products.
Prices of these items will be held at least until November 30, 2023 and trade customers will be updated with weekly flyers and emails.
Group trading director Peter Brame said: “Our customers are at the heart of everything we do. In these challenging times, we understand the importance of stretching every pound and making hard-earned money go further for both our retailers and their customers.
“With our EDLP strategy, we’ve taken a significant step to ensure that retailers can get competitive prices and in turn, reflect this in the prices a shopper will see. We deeply appreciate the ongoing support of our customers, and this is our way of giving back and showing our gratitude.”
The distributor also recently launched a price freeze on 12 ‘must stock’ products as part of a strategic initiative to give pet shop owners confidence in purchasing.
