Mammaly, the leading pet supplement company in Germany, Austria and Switzerland, has secured new financing to help grow its presence in the retail channel, develop new products and expand internationally, including in the UK.
The organisation has secured its largest funding round to date with €14m raised through Iris Ventures, Five Seasons Ventures and Attila Balogh.
Mammaly was founded in 2020 by Stanislav Nazarenus and Alexander Thelen. The company develops holistic nutritional supplements for dogs with a range of more than 20 vet-formulated products including smart snacks, nutrient powders, drops and sprays to help tackle pet health issues such as digestion, joint care, mouth hygiene, skincare and relaxation.
The certified B-Corp, which reaches over 10 million online users every month, originally launched as a pure direct-to-consumer platform before entering Amazon in May 2022 and the retail channel in the first half of 2023.
Co-founder and co-ceo Alexander Thelen said: “Unlike in North America, where supplements for dogs are mainstream, in Europe this segment is completely underdeveloped. By launching Mammaly, we have taken on the challenge of building the pet supplement market across the continent.
“Today, we are the leading player in the DACH region, and we will leverage our first-mover advantage to further develop the brand across multiple European markets.”
Saskia Hoebee, principal at Five Seasons Ventures and board member of Mammaly, added: “Since our first investment in the company in 2021, Mammaly has experienced impressive YoY and MoM growth and continues to seek new opportunities to add value to the lives of dogs and pet parents.
“And the most exciting thing is, we are just getting started. With our offline launch and SKU expansion we are further strengthening our leading position in the European pet supplement space.”
