A podcast recently launched by two pet industry executives has made a strong start in the international charts.
Pet Business Disruptors was founded by host Clayton Payne, coo of The Bug Factory, and is supported by co-host Harvey Blackaby, store manager at Just for Pets. The podcast is already ranking in the top five in its niche, and has entered the charts in the US, Germany, and Ireland.
The aim of the podcast is to give the audience a chance to listen to the business and marketing strategies of expert guests from the pet industry. The debut episode featured Hugh Petit, co-founder of Grub Club, sharing how he made a fast move to market including getting the brand into Pets at Home, with other guests include David Hartigan, ceo of Hemp Heros, Michelle Hollis, vet and member of the Raw Feeding Veterinary Society, The Animal People Recruitment Company and pet industry writer Pixie Greatorex.
Payne said: “We are providing a platform for start-ups, people with new ideas, industry disruptors, people with stories to tell and strategies that work.
“I want to support the pet industry by bringing together people who have knowledge to share. It is critical to keep the pet industry innovative and thriving.”
He added: “The show is attracting attention because it highlights the advantages of thinking differently, being an outlier, achieving a different outcome and how important it is to disrupt your category and push boundaries when the ideas are right.”
Season one of the podcast is available to listen to and download from Spotify, YouTube and the Apple Podcast app.
