Working dog food brand Alpha has announced an official partnership with The Game Fair event.
The Game Fair is described as “a celebration of the Great British Countryside that showcases the very best of rural pursuits” and takes place at Ragley Hall, Warwickshire, on July 25-27, 2025.
Alpha is formulated to provide optimal nutrition for working dogs, and the Fair is seen as an ideal platform for the brand to engage with working dog owners and breeders.
Brand Manager Jonny Dyas said: “We are immensely proud to be an official partner of The Game Fair as well as The National Shooting Show, particularly given our Yorkshire heritage.
“This partnership allows us to demonstrate our dedication to the working dog community and to showcase our high-quality, British-made pet foods. We believe that all dogs deserve the best nutrition, and we are committed to providing products that meet their specific needs.”
James Gower, managing director of The Game Fair and The National Shooting Show, added: “This collaboration is a natural fit, combining our shared commitment to excellence and passion for dogs. Alpha’s dedication to quality in everything they do aligns perfectly with the values of the two events, and we’re excited to offer their exceptional products to our audience.
“This partnership marks the beginning of an exciting chapter, and we look forward to working together to create unforgettable experiences for pet lovers and outdoor enthusiasts alike.”
